Landing Page Audit for unbounce.com

Landing Page Audit For

unbounce.com

Generated By Mark ( MySEOAuditor )

Report Overview for unbounce.com

Optimized

4/9

Average

4/9

Weak

2/9

On-Page SEO

62/100

User Experience

80/100

Report Overview for unbounce.com

Conversion Rate Optimization

67/100

Report Overview for unbounce.com

Optimize Your Thank You Page

50/100

Concise & Persuasive Copy

63/100

Legal

75/100

On-Page SEO

On-Page SEO refers to all measures that can be taken directly within the landing page in order to improve its position in the search engine rankings. Examples of this include measures to optimize the content & source code, inserting keywords, improve the meta title and description tags.

On-Page SEO

62
100

Audit Score

Google Preview
- Passed
- Medium Effect
This is an example of what your Title Tag and Meta Description will look like in Google search results. While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Meta Title & Description
- Passed
- Medium Effect
This is the piece of text that represents your content in the search results. It provides the information about the topic and context of your page. It will show up when any user shares your content on social media sites like Facebook or Twitter.
Meta Keywords
- Failed
- Low Effect
Meta keywords used to be important for search engines, but now no impact on your rankings in major search engines like Google or Bing.
Optimal Page Title Length
- Passed
- Medium Effect
Page Title is important for ranking, which can increase the clickable factors. It is important to consider that search engines only show 60 characters of the title. Try to conclude the whole or the major portion of the title between 60 characters.

On-Page SEO

62
100

Audit Score

Meta Description Length
- Failed
- Medium Effect
The description is used by search engines to describe your content in the search results. It will give a brief overview to the user about your content. It has a maximum of 156 characters.
Keyword Used in Page Title
- Failed
- High Effect
The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.
Brand in Page Title
- Passed
- Medium Effect
The best way to spread brand awareness is by putting your brand name in the page title. You can put the name of your brand at the end of the title. It will not spoil the meaning of the title at the same time it will increase brand awareness.
Keywords in Meta Description
- Failed
- Medium Effect
By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

On-Page SEO

62
100

Audit Score

Optimal Use of Keywords in H1 Tags
- Passed
- High Effect
H1 Tags also contribute in improving ranking and an effective SEO practice. It can help keep the attention of your targeted audience on your landing page.
Keyword Consistency
- Passed
- Medium Effect
Ensure to use the keywords evenly all over the page. It must include title tag, description tag, image alt attribution, page URL, anchor texts of inbound and outbound links.
Keywords in Image Alt Attribute
- Failed
- Low Effect
The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in landing page SEO of your keywords, as search engines are also AI, which use that text to understand the image.
Alt Attribute
- Failed
- Medium Effect
This tag describes your visually impaired audience to understand the image. The audio search results of the search engine will read this Alt Attribute. You can add these tags using any SEO plugins, if your landing page is on WordPress.

On-Page SEO

62
100

Audit Score

WWW Resolve
- Passed
- High Effect
Search engine is an AI and runs to understand certain algorithms. The search engine will consider abc.com and www.abc.com different. www resolve can help you to get rid of the penalty for duplicacy.
Robots.txt
- Passed
- High Effect
In order to execute the indexing process, the special robots of search engines crawl through the web pages, but sometimes it may slow your pages. The Robots.txt file restricts or sets guidelines for the crawlers.
Sitemap.xml
- Passed
- Medium Effect
This is to assist search engines to navigate through the various pages in your landing page. Landing Page is generated automatically, if you are using any SEO plugin on your WordPress. Along with WordPress, Joomla and Drupal also have plugins or addons to create an automated sitemap.
Open Graph
- Passed
- Medium Effect
Open Graph tags are mostly used to control the link and URLs shared on social media sites. You can control what the content will be, when the link is shared, along with how it should be shown.

On-Page SEO

62
100

Audit Score

Schema Markup
- Failed
- Medium Effect
This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.
Sufficient Page Content
- Passed
- Low Effect
The crawlers of search engines always look over useful contents, which are relevant and unique. Search engines consider such content as complete and can fulfill the search intent. According to the data presented by SEMRush, average pages that rank on the top of Google search results are approximately 1890 words

User Experience

User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.

User Experience

80
100

Audit Score

Mobile Friendly
- Passed
- High Effect
User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.
Mobile Compatibility
- Passed
- Medium Effect
Ensure your landing page is free from embedded objects such as Silverlight, Java, or Flash. You can use them only in case of specific enhancement. It will make your landing page compatible for all devices.
Favicon
- Passed
- Medium Effect
Favicon is the small icon of the business or landing page, it increase the brand visibility. Consider adding Favicon, as it will help the user to bookmark your page.
Custom 404 Page
- Passed
- Medium Effect
A generic “Page Not Found” error can spoil the user interest and they click away from your landing page. To encounter that, use a custom 404 page gives a better user experience. It will keep them engaged.

User Experience

80
100

Audit Score

Clear Purpose
- Passed
- Medium Effect
Communicate the website’s purpose and value proposition clearly to visitors. Intuitive Navigation: Ensure easy and logical navigation with a clear menu structure.
Readable Typography
- Failed
- Medium Effect
Use legible fonts and appropriate font sizes for easy reading.
Consistent Layout
- Passed
- Medium Effect
Maintain a consistent layout across pages to reduce cognitive load.
Image Optimization
- Passed
- Medium Effect
Optimize images to balance quality and loading speed.

User Experience

80
100

Audit Score

Clear Call-to-Action (CTA)
- Failed
- Medium Effect
Make CTAs prominent and action-oriented to guide users.
User-Friendly Forms
- Passed
- Medium Effect
Keep forms concise and easy to complete with helpful error messages.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of optimizing a landing page to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. The goal of CRO is to improve the landing page’s effectiveness in converting visitors into customers or achieving other specific objectives, without necessarily increasing page traffic.

Conversion Rate Optimization

55
100

Audit Score

Clear and Compelling Value Proposition
- Passed
- Medium Effect
Ensure your unique selling proposition is prominently displayed, and visitors can quickly understand the benefits of your products/services.
User-Friendly Website
- Failed
- Medium Effect
Make navigation intuitive, with a clean layout, clear headings, and easy-to-find call-to-action buttons. Mobile Optimization: Verify that your website is fully optimized for mobile devices to provide a seamless user experience across different screen sizes.
A/B Testing
- Passed
- Medium Effect
Conduct A/B tests on different elements of your website (e.g., headlines, CTA buttons, colors) to determine what performs better. Clear Call-to-Action (CTA): Ensure your CTAs are prominent, action-oriented, and stand out from the rest of the content.
Trust and Security
- Failed
- Medium Effect
Display trust signals, such as security badges, customer reviews, and privacy policies, to build credibility with visitors.

Conversion Rate Optimization

55
100

Audit Score

Minimize Form Fields
- Passed
- Medium Effect
If possible, keep forms short and only ask for essential information to reduce friction in the conversion process.
Exit-Intent Popups
- Failed
- Medium Effect
Use exit-intent popups to capture visitors who are about to leave the website and offer them an incentive to stay or subscribe.
Social Proof
- Passed
- Medium Effect
Incorporate customer testimonials, case studies, and success stories to build trust and demonstrate your product/service’s effectiveness.
Personalization
- Failed
- Medium Effect
Utilize data to personalize the user experience and tailor content and offers based on user’s preferences and behavior.

Conversion Rate Optimization

55
100

Audit Score

Easy Checkout Process
- Passed
- Medium Effect
If you have an e-commerce site, ensure a smooth and user-friendly checkout process with various payment options.
Limited Distractions
- Failed
- Medium Effect
Minimize distractions on critical landing pages to keep the focus on the conversion goal.
Customer Feedback
- Passed
- Medium Effect
Collect feedback from customers to understand pain points and areas for improvement. Remember that CRO is an ongoing process, and continuously testing and optimizing your website based on data-driven insights will lead to the best results over time.

Web Performance

Web performance refers primarily to the speed at which a landing page loads. This is important because shorter load times improve the user experience for your landing page on all internet connections.

Web Performance

82
100

Audit Score

Page URL
- Passed
- Medium Effect
Keep your URLs short ( less than 15 characters ) and avoid long domain names when possible. A descriptive URL is better recognized by search engines.
Page Size
- Failed
- High Effect
Page size affects the speed of your landing page , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.
Google Page Speed
- Passed
- High Effect
The page speed can decide a whole lot of things. A higher loading time can give the user a chance to switch to a different landing page having similar information. This factor is vital for the SERP ranking.
Browser Caching & Compression
- Passed
- Medium Effect
Your landing page has very little time to impress the user; if that time is wasted on loading then the chance gets lower. The technology of Browser Caching and Compression will increase the speed of your landing page.

Web Performance

82
100

Audit Score

GZIP Compression
- Passed
- Medium Effect
Heavy and bigger files are the main huddle, it makes your landing page load slower. GZIP Compression will compress the files and allow a faster network transfer. It can significantly reduce the size by 30% and less for all webpage and web files.
Embedded Objects
- Passed
- Low Effect
Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Iframe
- Passed
- Low Effect
Iframes can cause problems on your web page because search engines will not crawl or index the content within them. Avoid Iframes whenever possible and use a Noframes tag if you must use them.
DOC Type : <!DOCTYPE HTML>
- Passed
- Medium Effect
DOC Type is not an SEO factor, but it is checked for validating your web page. So set a doctype at your html page.

Web Performance

82
100

Audit Score

Depreciated HTML Tag
- Passed
- Medium Effect
Older HTML tags and attributes are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.
Inline CSS
- Failed
- Medium Effect
Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.
Internal CSS
- Passed
- Medium Effect
Internal css is the css code which resides on the html page inside style tag. Internal css increases loading time since no page caching is possible for internal css. Try to put your css code in an external file.

Website Tracking

Tracking & reporting is one of the most crucial elements of a landing page audit. It helps you understand the behavior of the visitors, particular specifications such as age and gender, or how they got to know about your landing page and much more. By understanding where you stand in front of your visitors, you can improve your content and its delivery before your target audience.

Website Tracking

50
100

Audit Score

Google Analytics / Tag Manager
- Passed
- High Effect
Google Analytics and Google Tag Manager are two essential marketing tools. They assist in tracking how many people visit your landing page, what they do on it, and how much time they spend on it. You can also evaluate marketing data more effectively with this precise data collection.
FB Pixel
- Failed
- Low Effect
The Facebook Pixel is a piece of code that you may place on your landing page. It aids in determining the performance of your Facebook ad campaigns by tracking the actions users take on your landing page and on Facebook. This code can be used to track events such as pageviews.
Google / Bing Anlaytics Goals
- Passed
- Medium Effect
In Google Analytics, you can put up "Goals," which are the actions you want your users to take (such as complete a sale). Google then tracks these conversions, allowing you to make educated judgments regarding your ad campaigns, sales pitch, and offers.
User testing Tools / Heat Maps
- Failed
- Medium Effect
User testing and heat map tracking provide information on how your users engage with your website and help you understand how they interact with your content. This includes where they click as well as how far down they scroll. With this information in hand, you can optimise your website for a better user experience and higher conversion rates.

Web Security

Securing a landing page from malfunctions, phishing, cyber crimes, or cyber-attacks to prevent data loss for the company or its clients is known as web security. Regularly scanning a landing page for vulnerabilities or conducting security tests is essential to safeguard against theft or loss caused by digital hackers.

Web Security

67
100

Audit Score

HTTPS
- Passed
- High Effect
It is directly associated with the security of your site, and for the audience. It will keep your site free from attacks and the audience find the sites safe, which are having SSL certificates.
CAPTCHA
- Failed
- Medium Effect
A system for identifying if humans or bots are inputting info on your landing page forms. The benefit of installing CAPTCHA is that you’ll reduce unwanted actions by bots from spam emails to injection attacks on your forms.
Use Content Delivery Network
- Passed
- Medium Effect
CDN refers to "content delivery network," and it’s designed to make your landing page load faster. It does this by caching information from your landing page. The network then serves the cached information from a server that’s in close physical proximity to your visitor, which speeds up load times. Faster load times result in an improved user experience and better SEO.

Optimize Your Thank You Page

Most businesses underutilize their thank you page. Take advantage of the momentum you have already built and engage visitors further, to generate more post conversions.

Optimize Your Thank You Page

50
100

Audit Score

Gratitude and Appreciation
- Passed
- Medium Effect
Express genuine gratitude for the user’s action or purchase.
Clear Confirmation Message
- Failed
- Medium Effect
Clearly state the action the user has completed and provide a confirmation message.
Reiterate Value Proposition
- Passed
- Medium Effect
Reinforce the value of the action taken or highlight the benefits of the product/service.
Next Steps
- Failed
- Medium Effect
Provide clear instructions on what the user should do next, if applicable.

Optimize Your Thank You Page

50
100

Audit Score

Personalization
- Passed
- Medium Effect
Personalize the "Thank You" message by using the user’s name if available.
Cross-Sell or Upsell Opportunities
- Failed
- Medium Effect
Suggest related products or services that may interest the user.
Social Sharing
- Passed
- Medium Effect
Encourage users to share their positive experience on social media.
Newsletter Signup
- Failed
- Medium Effect
Offer the option to subscribe to your newsletter for ongoing engagement.

Concise & Persuasive Copy

Use concise and persuasive language to convey the message clearly. Clear and attention-grabbing headline that communicates the value proposition. A supporting subheadline that elaborates on the main message and engages visitors.

Concise & Persuasive Copy

63
100

Audit Score

Visual Hierarchy
- Passed
- Medium Effect
Organize content with a clear visual hierarchy to guide visitor’s attention. A compelling visual element that aligns with the message and captures visitor’s interest.
Benefits & Value
- Failed
- Medium Effect
Clearly outline the benefits of your product/service and how it solves the visitor’s pain points.
Call-to-Action (CTA)
- Passed
- Medium Effect
A prominent, action-oriented CTA button that stands out and directs users to take the desired action.
Visual Content
- Failed
- Medium Effect
Use visuals strategically to break up text and enhance engagement.

Concise & Persuasive Copy

63
100

Audit Score

Bullet Points
- Passed
- Medium Effect
Use bullet points to highlight key features or benefits in a scannable format.
Limited Distractions
- Passed
- Medium Effect
Avoid unnecessary links or elements that may divert visitor’s attention from the main CTA.
Urgency & Scarcity
- Failed
- Medium Effect
Create a sense of urgency or scarcity to encourage immediate action.
Trust Badges & Guarantees
- Passed
- Medium Effect
Display trust symbols, security badges, or money-back guarantees to boost trust.

Legal

Ensure the compliance of your website with national and international laws, rules, and regulations to safeguard your business.

Legal

75
100

Audit Score

Privacy Policy
- Passed
- Medium Effect
Privacy Policy is a legal document that informs users about the collection, use, and disclosure of their personal information when they interact with a website or service. It outlines the data collected, purpose, rights, and measures taken to protect user privacy, ensuring transparency and compliance with privacy laws.
Terms & Conditions
- Passed
- Medium Effect
Terms and Conditions, often referred to as T&C or Terms of Service (ToS), are legal agreements that set out the rules, rights, and responsibilities governing the use of a website or service. They outline the terms users must adhere to when accessing the platform, providing clarity on the relationship between users and the company.
Cookie Policy
- Failed
- Medium Effect
Cookie Policy is a disclosure document on a website that explains how cookies and similar tracking technologies are used. It informs users about the types of cookies employed, their purpose, and how they can manage their preferences. The policy helps ensure compliance with data privacy regulations and promotes transparency in data collection practices.
Copyright in Footer
- Passed
- Medium Effect
Copyright refers to the legal protection granted to original creative content published on a website. It gives the website owner exclusive rights to control how the content is reproduced, distributed, and displayed. Unauthorized use or reproduction of copyrighted materials can result in legal action under copyright laws to protect the creator’s intellectual property.

NEED TO CONVERT MORE CLICKS INTO CUSTOMERS!

We can help! We’ll share with you the exact system, philosophy and formula we’ve used to transform hundreds of landing pages into lead-generating, money-making marketing machines in just a matter of days — AND for a fraction of the cost you’d normally pay.

Book an Appointment

Mark

MySEOAuditor

https://myseoauditor.com/

62/100

80/100

55/100

82/100

50/100

67/100

50/100

63/100

75/100

On-Page SEO

On-Page SEO 62 100 Audit Score

Google Preview

Meta Title & Description

Meta Keywords

Optimal Page Title Length

On-Page SEO 62 100 Audit Score

Meta Description Length

Keyword Used in Page Title

Brand in Page Title

Keywords in Meta Description

On-Page SEO 62 100 Audit Score

Optimal Use of Keywords in H1 Tags

Keyword Consistency

Keywords in Image Alt Attribute

Alt Attribute

On-Page SEO 62 100 Audit Score

WWW Resolve

Robots.txt

Sitemap.xml

Open Graph

On-Page SEO 62 100 Audit Score

Schema Markup

Sufficient Page Content

User Experience

User Experience 80 100 Audit Score

Mobile Friendly

Mobile Compatibility

Favicon

Custom 404 Page

User Experience 80 100 Audit Score

Clear Purpose

Readable Typography

Consistent Layout

Image Optimization

User Experience 80 100 Audit Score

Clear Call-to-Action (CTA)

User-Friendly Forms

Conversion Rate Optimization

Conversion Rate Optimization 55 100 Audit Score

Clear and Compelling Value Proposition

User-Friendly Website

A/B Testing

Trust and Security

Conversion Rate Optimization 55 100 Audit Score

Minimize Form Fields

Exit-Intent Popups

Social Proof

Personalization

Conversion Rate Optimization 55 100 Audit Score

Easy Checkout Process

Limited Distractions

Customer Feedback

Web Performance

Web Performance 82 100 Audit Score

Page URL

Page Size

Google Page Speed

Browser Caching & Compression

Web Performance 82 100 Audit Score

GZIP Compression

Embedded Objects

Iframe

DOC Type : <!DOCTYPE HTML>

Web Performance 82 100 Audit Score

Depreciated HTML Tag

Inline CSS

Internal CSS

Website Tracking

Website Tracking 50 100 Audit Score

Google Analytics / Tag Manager

On-Page SEO

62
100

Audit Score

On-Page SEO

62
100

Audit Score

On-Page SEO

62
100

Audit Score

On-Page SEO

62
100

Audit Score

On-Page SEO

62
100

Audit Score

User Experience

80
100

Audit Score

User Experience

80
100

Audit Score

User Experience

80
100

Audit Score

Conversion Rate Optimization

55
100

Audit Score

Conversion Rate Optimization

55
100

Audit Score

Conversion Rate Optimization

55
100

Audit Score

Web Performance

82
100

Audit Score

Web Performance

82
100

Audit Score

Web Performance

82
100

Audit Score

Website Tracking

50
100

Audit Score

Web Security

67
100

Audit Score

Optimize Your Thank You Page

50
100

Audit Score

Optimize Your Thank You Page

50
100

Audit Score

Concise & Persuasive Copy

63
100

Audit Score

Concise & Persuasive Copy

63
100

Audit Score

Legal

75
100

Audit Score